A 360-degree view of actor engagement in service co-creation
Year of publication: |
January 2018
|
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Authors: | Finsterwalder, Jörg |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 40.2018, p. 276-278
|
Subject: | Engagement | Experience | Co-creation | Service ecosystem | Actor-to-actor | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Dienstleistung | Services |
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