Co-creating service experience practices
Janet R. McColl-Kennedy, Lilliemay Cheung and Elizabeth Ferrier
| Year of publication: |
2015
|
|---|---|
| Authors: | McColl-Kennedy, Janet R. ; Cheung, Lilliemay ; Ferrier, Elizabeth |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 2, p. 249-275
|
| Subject: | Co-creation | Practices | Service experience | Service co-creation | Customer experience | Service ecosystem | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Betriebliche Wertschöpfung | Value creation | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011401339