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USER: a scale to measure use of market research
Menon, Anil, (1994)
Verwendung von Einstellungskonzepten in der Marktforschung : eine Analyse von empirischen Untersuchungen
Leipelt, Detlef, (1992)
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine, (1993)
A basic bibliography on marketing research
Ferber, Robert, (1974)
The market for prefabricated housing
Ferber, Robert, (1951)
Wales, Hugh G., (1956)