A basket-mix model to identify cherry-picked brands
Leigh McAlister, Edward I. George, Yung-Hsin Chien
| Year of publication: |
2009
|
|---|---|
| Authors: | McAlister, Leigh ; George, Edward I. ; Chien, Yung-hsin |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 4, p. 425-436
|
| Subject: | Sonderangebot | Special offers | Konsumentenverhalten | Consumer behaviour | Einzelhandelspreis | Retail price |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003930066