Modeling on Brand's customer-mix ; Report No. 04-114
Year of publication: |
2004
|
---|---|
Authors: | Chien, Yung-Hsin ; George, Edward I. ; McAlister, Leigh |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2004, 3, p. 49-65
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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