A Bayesian approach to test market selection
Year of publication: |
1981
|
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Authors: | Rao, Vithala R. ; Winter, Frederick W. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 27.1981, 12, p. 1351-1369
|
Subject: | Marktforschung | Innovation |
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