A Bayesian network approach to examining key success factors of mobile games
Year of publication: |
2013
|
---|---|
Authors: | Park, Hyun Jung ; Kim, Sang-Hoon |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 9, p. 1353-1359
|
Publisher: |
Elsevier |
Subject: | Mobile games | Bayesian networks | New product performance |
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