A behavioral characterization of the drift diffusion model and its multialternative extension for choice under time pressure
Year of publication: |
2020
|
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Authors: | Baldassi, Carlo ; Cerreia-Vioglio, Simone ; Maccheroni, Fabio ; Marinacci, Massimo ; Pirazzini, Marco |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 11, p. 5075-5093
|
Subject: | drift duffusion model | softmax | neuroscience | marketing | consideration sets | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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