MOOCs to university : a consumer goal and marketing perspective
Jason Howarth, Steven D'Alessandro, Lester Johnson and Lesley White
| Year of publication: |
January-June 2017
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|---|---|
| Authors: | Howarth, Jason ; D'Alessandro, Steven ; Johnson, Lester W. ; White, Lesley |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 27.2017, 1, p. 144-158
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| Subject: | MOOCs | university | consumer goal theory | consideration sets | marketing | Konsumentenverhalten | Consumer behaviour | Hochschule | Higher education institution | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2017.1306603 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011706684