A bias correction approach for interference in ranking experiments
Ali Goli, Anja Lambrecht, Hema Yoganarasimhan
| Year of publication: |
2024
|
|---|---|
| Authors: | Goli, Ali ; Lambrecht, Anja ; Yoganarasimhan, Hema |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 3, p. 590-614
|
| Subject: | A/B tests | bias correction | digital platforms | experiments | interference | machine learning | treatment effects | Systematischer Fehler | Bias | Experiment | Schätztheorie | Estimation theory | Digitale Plattform | Digital platform | Künstliche Intelligenz | Artificial intelligence | Kausalanalyse | Causality analysis | Ranking-Verfahren | Ranking method |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.0046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529246