A bibliography on new product planning
comp. by Donald E. Megathlin and Winnifred E. Schaeffer
| Year of publication: |
1966 ; 2. ed
|
|---|---|
| Other Persons: | Megathlin, Donald E. (contributor) ; Schaeffer, Winnifred E. (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Ass. |
| Subject: | Marktforschung | Innovation | Vereinigte Staaten |
| Extent: | X, 62 S 8° |
|---|---|
| Series: | Bibliography series / American Marketing Association. - Chicago, Ill., ZDB-ID 413311-0. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013395414