A bibliometric analysis of green branding research from 2000 to 2019
Year of publication: |
2024
|
---|---|
Authors: | Khandelwal, Utkal ; Tripathi, Vikas ; Gupta, Ashish |
Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 28.2024, 1, p. 87-97
|
Subject: | Green Branding | Sustainability | Review | VOSviewer | Markenführung | Brand management | Bibliometrie | Bibliometrics | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Markenimage | Brand image | Öko-Produkt | Sustainable product | Markenartikel | Brand |
-
Bladt, Daniel, (2024)
-
Bezençon, Valéry, (2015)
-
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia, (2024)
- More ...
-
E-consumer conformity and its impact on consumer attitude
Khandelwal, Utkal, (2018)
-
Customer satisfaction and loyalty relationship : the mediating role of trust
Yadav, Seemant Kumar, (2018)
-
Importance of consumer-based green brand equity : empirical evidence
Khandelwal, Utkal, (2019)
- More ...