Importance of consumer-based green brand equity : empirical evidence
Year of publication: |
2019
|
---|---|
Authors: | Khandelwal, Utkal ; Kulshreshtha, Kushagra ; Tripathi, Vikas |
Published in: |
Paradigm : the journal of Institute of Management Technology. - London : Sage Publishing, ISSN 2394-6083, ZDB-ID 2509680-1. - Vol. 23.2019, 1, p. 83-97
|
Subject: | Green marketing | brand equity | consumer attitude | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Öko-Marketing |
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