A brand foci model to explain achievement needs : a contradictory explanation
Year of publication: |
2017
|
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Authors: | Sierra, Jeremy J. ; Taute, Harry A. ; Lee, Byung-Kwan |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 4, p. 743-758
|
Subject: | Purchase intention | Brand attitude | Brand tribalism | Brand pride | Need for achievement | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
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