A brand new cheating attempt : a case of usurped identity
Year of publication: |
December 2016
|
---|---|
Authors: | Crama, Yves ; Grabisch, Michel ; Martello, Silvano |
Published in: |
4OR : a quarterly journal of operations research. - Berlin, Heidelberg : Springer, ZDB-ID 2127815-5. - Vol. 14.2016, 4, p. 333-336
|
Subject: | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology |
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