Authenticity negotiation : how elite athletes (re)present themselves as personal brands
Year of publication: |
2023
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Authors: | Bredikhina, Nataliya ; Kunkel, Thilo ; Kudesia, Ravi |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 38.2024, 1, p. 53-70
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Subject: | athlete brand | brand management | impression management | qualitative research | self-presentation | Markenführung | Brand management | Sportler | Athletes | Persönlichkeitspsychologie | Personality psychology | Qualitative Methode | Qualitative method | Markenimage | Brand image |
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