A branded world : adventures in public relations and the creation of superbrands
Michael Levine
| Year of publication: |
2003
|
|---|---|
| Authors: | Levine, Michael |
| Publisher: |
Hoboken, NJ [u.a.] : Wiley |
| Subject: | Brand name products | Public relations | Markenartikel | Markenpolitik | Werbung |
| Extent: | XI, 260 S. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-26366-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004780975