A brief inventory of marketing scholarship : a review of articles from Journal of Marketing (2010-2014)
Year of publication: |
2017
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Authors: | Naletelich, Kelly ; Ketron, Seth ; Kennedy, Eric |
Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 29.2017, 3, p. 244-261
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Subject: | Marktforschung | Market research | Bibliometrie | Bibliometrics | 2010-2014 |
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Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W., (2014)
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Exploring the market to establish an advanced surgical community eye hospital
Sood, Ishaana, (2021)
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Ruiz-Morales, Betzabé, (2023)
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How anthropomorphic cues affect reactions to service delays
Ketron, Seth, (2020)
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Ketron, Seth, (2022)
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Ketron, Seth, (2021)
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