A Buyer's Guide to Qualitative Research
Year of publication: |
1984
|
---|---|
Authors: | May, John |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 2.1984, 2, p. 67-76
|
Publisher: |
MCB UP Ltd |
Subject: | Market Research | Consumer Attitudes | Consumer Behaviour |
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