Trade-in operations under retail competition : effects of brand loyalty
Fei Tang, Ying Dai, Zu-Jun Ma, Tsan-Ming Choi
Year of publication: |
2023
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Authors: | Tang, Fei ; Dai, Ying ; Ma, Zujun ; Choi, Tsan-Ming |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 310.2023, 1 (1.10.), p. 397-414
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Subject: | Retailing | Trade-in competition | Brand loyalty | Consumer choice | Price discrimination | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Wettbewerb | Competition | Markenartikel | Brand | Preisdifferenzierung | Markentreue | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Markenimage | Brand image |
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