A coal in the heart : self-relevance as a post-exit predictor of consumer anti-brand actions
Year of publication: |
2011
|
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Authors: | Johnson, Allison R. ; Matear, Maggie ; Thomson, Matthew |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 1, p. 108-125
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Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Markenartikel | Brand | Marktforschung | Market research | Kanada | Canada |
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