Using facial electromyography to test the peak-end rule in tourism advertising
Year of publication: |
2022
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Authors: | Li, Shanshi ; Walters, Gabby ; Packer, Jan ; Scott, Noel |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 46.2022, 1, p. 55-77
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Subject: | emotions | facial electromyography | peak and end rule | physiological measure | tourism advertisement | Tourismus | Tourism | Emotion | Werbung | Advertising | Werbewirkung | Advertising effects | Tourismuswirtschaft | Tourism industry |
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