A comparative study of Chinese and American advertising appeals and images
Year of publication: |
2007
|
---|---|
Authors: | Lin, Carolyn A. |
Published in: |
Economics and foreign investment in China. - New York, N.Y. : Nova Science Publ., ISBN 1-60021-238-7. - 2007, p. 151-161
|
Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Internationale Zusammenarbeit | International cooperation | China | USA | United States |
-
Bissell, Kimberly, (2010)
-
Two models of positive and negative political advertising with endogenous campaign contributions
Epifantseva, Ioulia Y., (2005)
-
Comprehension of marketing communications among older consumers
Bonifield, Carolyn M., (2010)
- More ...
-
Lee, Yukyung, (2021)
-
Feng, Charles G. C., (2009)
-
Technology fluidity and on-demand webcasting adoption
Lin, Carolyn A., (2008)
- More ...