A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Zhihong Gao; Hongxia Zhang
| Year of publication: |
2011
|
|---|---|
| Authors: | Gao, Zhihong ; Zhang, Hongxia |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 1, p. 72-90
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Regulierung | Regulation | China | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008905959