A comparative study of mobile messaging services acceptance to participate in television programmes
Year of publication: |
2010
|
---|---|
Authors: | Ruiz Mafé, Carla ; Sanz Blas, Silvia ; Fernando Tavera‐Mesías, Juan |
Published in: |
Journal of Service Management. - Emerald Group Publishing Limited, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 21.2010, 1, p. 69-102
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Mobile communication systems | Television | Interactive devices | Spain | Colombia |
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