What motivates consumers to teleshopping? : the impact of TV personality and audience interaction
Year of publication: |
2011
|
---|---|
Authors: | Currás-Péréz, Rafael ; Ruiz Mafe, Carla ; Sanz Blas, Silvia |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 5, p. 534-555
|
Subject: | Online-Handel | Online retailing | Fernsehen | Television | Konsumentenverhalten | Consumer behaviour | Spanien | Spain |
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