A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies
Year of publication: |
1994
|
---|---|
Authors: | Greenley, Gordon E. ; Bayus, Barry L. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 28.1994, 2, p. 5-29
|
Publisher: |
MCB UP Ltd |
Subject: | Decision making | New product development | Product elimination | Product launch | United Kingdom | USA |
-
Argouslidis, Paraskevas C., (2007)
-
Arfouslidis, Paraskevas C., (2015)
-
A search for theoretical plurality in new product launch
Calantone, Roger J., (2015)
- More ...
-
A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies
Greenley, Gordon E., (1994)
-
Market orientation in the service sector of the transition economies of central Europe
Hooley, Graham J., (2003)
-
Trade-offs in customer-employee focus: Implications on boundary-spanning capabilities
Tsarenko, Yelena, (2005)
- More ...