A comparative study of the management styles of marketing managers in Australia and the People's Republic of China
Year of publication: |
2005
|
---|---|
Authors: | Poon, Patrick S. ; Evangelista, Felicitas U. ; Albaum, Gerald |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 22.2005, 1, p. 34-47
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Management styles | National cultures | International marketing | Marketing decision making, Australia, China |
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