A comparative study on marketing mix models for digital products
Year of publication: |
2005
|
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Authors: | Wang, KanLiang ; Wang, Yuan ; Yao, Jingtao |
Published in: |
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings. - Berlin : Springer, ISBN 3-540-30900-4. - 2005, p. 660-669
|
Subject: | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Digitale Güter | Digital goods |
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