A comparison of alternative approaches to cluster-based market segmentation
Year of publication: |
1995
|
---|---|
Authors: | Green, Paul E. ; Krieger, Abba M. |
Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 37.1995, 3, p. 221-240
|
Saved in:
Saved in favorites
Similar items by person
-
Conjoint analysis: advanced methods
Green, Paul E., (2017)
-
A consumer-based approach to designing product line extensions
Green, Paul E., (1987)
-
Thirty years of conjoint analysis : reflections and prospects
Green, Paul E., (2009)
- More ...