A comparison of consumer reviews on the sales of experience and search goods
Bin Wang
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Bin |
| Published in: |
International journal of services and standards. - Olney : Inderscience, ISSN 1740-8849, ZDB-ID 2178797-9. - Vol. 8.2013, 4, p. 332-346
|
| Subject: | word of mouth | search good | experience good | electronic commerce | Amazon.com | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010339861