A comparison of consumer's choice to brand packaged foods in India : an empirical investigation
Year of publication: |
2013
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Authors: | Malhotra, Gunjan ; Ranjan, Jayanthi |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 3.2013, 2, p. 139-149
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Subject: | ready-to-eat | packaged meals | brand of RTE food products | India | empirical study | Indien | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Markenimage | Brand image |
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