Role of halal literacy and religiosity in buying intention of halal branded food products in India
Adil Khan, Mohd Yasir Arafat, Mohammad Khalid Azam
| Year of publication: |
2022
|
|---|---|
| Authors: | Khan, Adil ; Arafat, Mohd Yasir ; Azam, Mohammad Khalid |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 2, p. 287-308
|
| Subject: | Buying intention | Extrinsic religiosity | Halal branding | Halal literacy | Intrinsic religiosity | Indien | India | Konsumentenverhalten | Consumer behaviour | Religion | Markenführung | Brand management | Islam | Lebensmittel | Food | Markenimage | Brand image | Analphabetismus | Illiteracy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-08-2019-0175 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797452