A comparison of customer preference of standalone retail outlets and stores in shopping malls
K. Praveena, Shruthi Soman
| Year of publication: |
2021
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|---|---|
| Authors: | Praveena, K. ; Soman, Shruthi |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3853, ZDB-ID 2592937-9. - Vol. 7.2021, 4, p. 310-321
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| Subject: | customer preference | retail outlets | satisfaction | shopping habits | shopping malls | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Shopping center | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBCG.2021.122264 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198041