Analysis of means-end chain data in marketing research
Year of publication: |
2006
|
---|---|
Authors: | Kaciak, Eugene ; Cullen, Carman W. |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 15.2006, 1, p. 12-20
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Marktforschung | Market research |
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