A comparison of quality satisfaction between transactional and relational customers in e-commerce
Yung-Shen Yen
| Year of publication: |
2014
|
|---|---|
| Authors: | Yen, Yung-shen |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 26.2014, 6, p. 577-593
|
| Subject: | E-commerce | Perceived control | Perceived enjoyment | Quality satisfaction | Relational customers | Transactional customers | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Lieferantenmanagement | Supplier relationship management | Produktqualität | Product quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010426601