A comparison of the relative importance of the marketing, financial, and asset management implications of strategic decisions
Year of publication: |
1985
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Authors: | Cronin, J. J. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 13.1985, 1, p. 242-258
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Subject: | Marketing | Entscheidung | Decision |
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