A comparison of the segregation and integration models of coupon framing in explaining sales, repeat purchase rates, and brand choice
by K. J. Cheong
| Year of publication: |
1990
|
|---|---|
| Authors: | Cheong, Ki-Ju |
| Subject: | Rabatt | Gutschein | Verbraucherverhalten | Markenwahl |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 175 S. : graph. Dars. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Tuscaloosa, Ala., Univ., Diss., 1990 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004760263