A comparison of TV home shoppers based on risk perception
Year of publication: |
2003
|
---|---|
Authors: | Burgess, Brigitte |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - MCB UP Ltd, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 7.2003, 3, p. 259-271
|
Publisher: |
MCB UP Ltd |
Subject: | Risk analysis | Home shopping | Television |
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