A comprehensive approach in measuring customer value in B2B markets from the supplier's perspective
Andreas Zehetner; Tomislav Sudarevic; Ljubomir Pupovac
| Year of publication: |
2010
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|---|---|
| Authors: | Zehetner, Andreas ; Sudarevic, Tomislav ; Pupovac, Ljubomir |
| Published in: |
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance. - Aachen : Shaker, ISBN 978-3-8322-9078-8. - 2010, p. 221-232
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| Subject: | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Lebenszyklus | Life cycle | Messung | Measurement | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003980894