A comprehensive framework for implementing an effective employer brand strategy
Deepa R., Rupashree Baral
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Deepa, R. ; Baral, Rupashree |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 18.2017, 3, Supplement, p. 75-94
|
| Subject: | Employer branding | brand strategy | framework | survey | Business Model Canvas (BMC) | Geschäftsmodell | Business model | Personalmarketing | HR marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150917693152 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011745480