A comprehensive model of perceived risk of E-commerce transactions
Year of publication: |
2010
|
---|---|
Authors: | Glover, Steven M. ; Benbasat, Izak |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 15.2010/11, 2, p. 47-78
|
Subject: | Electronic Commerce | E-commerce | IT-gestütztes Marketing | Computer-assisted marketing | Elektronischer Datenaustausch | Electronic data interchange | Risikopräferenz | Risk attitude | Konsumentenverhalten | Consumer behaviour | Experiment |
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