A configurational perspective on BoP innovation capability
Year of publication: |
2021
|
---|---|
Authors: | Janda-Eble, Sergej ; Kuester, Sabine ; Schumacher, Monika C. |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 25.2021, 5, p. 2150060-1-2150030-37
|
Subject: | Bottom of the pyramid (BoP) | international marketing | innovation | capability perspective | fsQCA | Innovation | Innovationsmanagement | Innovation management | Entwicklungsländer | Developing countries | Internationales Marketing | International marketing | Capability-Ansatz | Capability approach | Armutsbekämpfung | Poverty reduction |
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