A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles/ Georg Wuebker and Vijay Mahajan
| Year of publication: |
1999
|
|---|---|
| Authors: | Wuebker, Georg ; Mahajan, Vijay |
| Published in: |
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables. - Berlin : Springer, ISBN 3-540-65247-7. - 1999, p. 157-174
|
| Subject: | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | In: Optimal bundling |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001425122