A conjoint analysis on e-book market in Japan

Masashi Ueda

The e-book market in Japan is growing in this decade and according to Impress R&D this tendency will be continue. In this paper, we collected 3,000 samples by online survey and found a tendency of consumption of e-book in Japan by using conjoint analysis. We found 1) attachment to physical objects in Japanese consumers, 2) high MWTP for device and providers. We check this by other questions and found tendency of Japanese consumer for e-distribution services.

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Year of publication:	2017
Authors:	Ueda, Masashi
Published in:	Competition and regulation in the information age : Passau, Germany, 30th July - 2nd August 2017
Publisher:	Passau : International Telecommunications Society
Subject:	online distribution \| conjoint analysis \| consumer survey \| Japan \| Conjoint-Analyse \| Conjoint analysis \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing

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Extent:	1 Online-Ressource (circa 9 Seiten) Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzbeitrag ; Conference paper ; Graue Literatur ; Non-commercial literature
Language:	English
Other identifiers:	hdl:10419/169502 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011778557