A constraint-based approach to wine tourism market segmentation
Year of publication: |
May 2017
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Authors: | Cho, Meehee ; Bonn, Mark Andrew ; Brymer, Robert A. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 41.2017, 4, p. 415-444
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Subject: | travel constraints | constraints scales | wine travel market segments | wine tourism | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Weinbau | Wine industry | Marktsegmentierung | Market segmentation | Wein | Wine | Urlaubsverhalten | Holiday behaviour | Markt | Market |
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