A Consumer‐Based Model for Researching New Products
Year of publication: |
1986
|
---|---|
Authors: | Watkins, T. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 20.1986, 10, p. 66-79
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer orientation | Consumers | New products | Research |
-
How Students as Consumers Learn Information about New Products
Šišara, Jelena, (2017)
-
Global consumer innovativeness and consumer electronic product adoption
Chao, Chih-Wei, (2013)
-
Familiarity, expertise and involvement: key consumer segmentation factors
Taylor‐West, Paul, (2008)
- More ...
-
Insulated Solar Electric Cooking: Tomorrow's healthy affordable stoves?
Watkins, T., (2017)
-
Insulated Solar Electric Cooking : tomorrow's healthy affordable stoves?
Watkins, T., (2017)
- More ...