A content analysis of international airline alliances mission statements
Gang-Hoon Seo
Background: Mission statements have come to play an important role as tools for organizational value sharing. Objectives: This study aims to shed light on what types of values are highlighted in international airline alliance members' mission statements, and whether there are significant differences or not. Methods/Approach: Quantitative content analyses have been conducted with the goal to investigate mission statements of 61 members of international airline alliances: Star Alliance, SkyTeam, and oneworld. Results: Frequency test outcomes reveal that "philosophy", "self-concept" and "location" are the predominant components in oneworld, "philosophy" is the primary component in SkyTeam, and "philosophy" and "customer" are the focal components of Star Alliance. According to chi-square tests, Star Alliance members emphasize "customer" more often than others do, and oneworld members highlight "profitability" more often. One-way Anova tests with a post hoc analysis reveal that Star Alliance members cover more components than SkyTeam. Conclusions: The theoretical implication of these findings is that they reveal the existence of unique values among international airline alliances members offering a competitive advantage. As a practical implication, these findings will be helpful for international airline alliances and airline managers for comparative purposes.
Year of publication: |
2020
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Authors: | Seo, Gang-Hoon |
Published in: |
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy. - Warsaw : De Gruyter, Versita, ISSN 1847-9375, ZDB-ID 2759390-3. - Vol. 11.2020, 1, p. 89-105
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Subject: | international airline alliance | airline | mission statement | organizational value | content analysis | Fluggesellschaft | Airline | Strategische Allianz | Strategic alliance | Unternehmenskultur | Corporate culture | Luftverkehr | Air transport | Bibliometrie | Bibliometrics | Internationale Unternehmenskooperation | International business cooperation |
Saved in:
freely available
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.2478/bsrj-2020-0007 [DOI] |
Classification: | F23 - Multinational Firms; International Business ; M1 - Business Administration ; M16 - International Business Administration |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012215655
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