A content analysis of multinational advertisers' localisation strategy in web advertising
Year of publication: |
2006
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Authors: | An, Daechun |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 3.2006, 2, p. 120-141
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