A contingency model of marketing information
Year of publication: |
1998
|
---|---|
Authors: | Wright, Malcolm ; Ashill, Nicholas |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 1/2, p. 125-144
|
Publisher: |
MCB UP Ltd |
Subject: | Case studies | Contingency theory | Marketing information | Marketing information systems |
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